I lead an 8-figure creative consulting agency within the Wizard of Ads®, helping ambitious Essential Home Service Contractors 4-10X their revenue profitably with holistic brand-forward marketing strategies. 

It wasn’t always that way, though. I grew up in the gulags of retail, a disturbingly transactional world. Wheeling, dealing, offers, and gimmicks. My early career in retail and automotive was filled with deception, skullduggery, and friction;

🚫 Bad bosses,
🚫 Questionable practices,
🚫 Toxic work environments, and
🚫 Weaponize fear, shame, and guilt. 

Frankly, I mirrored that behavior. I thought it was the right thing to do. I didn’t know what I didn't know. 

I became a highly competent manager and an intolerant tyrant. At one point, after getting summarily fired for generally bad behavior, I had an existential crisis.

If this was bad, what was good? Did everything have to be such a grind?

It hit me like a sack of hammers. I was the one causing all the friction, not them. When you are convinced you're in a room full of imbeciles, you're almost certainly the actual fool. If you don't feel that way today, you've likely already turned the corner on becoming an exceptional leader.

I have aspirations to be exceptional in life, not just good. Sometimes, you believe you’re doing all the right things, but you have friction hiding in your blind spots. Well-intentioned, but friction nonetheless, and that friction is causing unnecessary resistance. I certainly did.

Today, I create divergent sales and marketing strategies for my clients, removing unwanted friction in their business and life. When we make it easier for sellers to sell and buyers to buy, we accelerate profitable growth.

This first made sense to me in November of 2015 (at 40 years old!) when I heard the concept developed by my Wizard of Ads® Partner, Ray Seggern, about Story, Experience, and Culture.

Our brand is, simply put, our culture.

When we reorient our intentions to protect and defend a happy, healthy, wealthy culture, our people will protect and defend the buying experience. These are the persuasive stories we write for your advertising.

Today, I believe that marketing is FAR TOO IMPORTANT to be left to marketers. Marketing extends into every aspect of communication. This is why I believe it's essential to implement holistic, brand-forward marketing strategies.

This is how legends are made.  

I VALUE Value

The problem with beliefs are that they are conveniently interchangeable depending on which side of the table you're sitting on.

True value comes when you self-impose inconvenient for the convenience of others.

What do you stand for? What do you stand against? This is your brand breakthrough.

Ryan Chute
Marketing is far too important to be left to the marketing department.
  • Channel alignment is key to explosive growth (website, sales, and advertising).
  • Internal marketing, external marketing, and recruitment.
  • Brand message, sales activation, lead gen, and public relations.
Your culture is your brand.
  • People are always the wild card.
  • Are you creating the friction slowing profitable growth?
  • Foster a better culture, and your employees will deliver a better buying experience.
  • The great customer and employee experiences become the great brand stories we tell in your advertising.
The secret to success starts with the strategy.
  • All marketing works with the right strategy.
  • Most people start with the channels and outcomes.
  • The strategy will inform the creative, and media channels, not the other way around.
Your weaknesses, flaws, and vulnerabilities are your superpower.
  • They make you human, and interesting.
  • They make you relatable.
  • They allow you to show your true character.
  • You d't have vulnerability

I
will help your
essential
service business
become a
BIG
brand
at
Wizard
of
Ads®

DIVERGENT Results REQUIRE 
DIVERGENT THINKING

Marketing is a mess and marketers are to blame. Overselling their abilities to produce unrealistic results. Most marketers are just media channel salespeople masquerading around as strategic thinkers. Think again. They are only willing and able to sell you what they do. They have no interest in solving the real problem.

I choose to look at marketing holistically. From the words you use to the ads you run, to the way your salesperson presents your curated offers. When you take the time to align your channels and invest in the right message, at the right repetition, in advertising and in training, you multiply your results.

"Our experience with Ryan Chute has been nothing short of transformative.
His patience, insightfulness, and expertise have been instrumental in guiding us through the complexities of business management and development. We are immensely grateful for his invaluable contributions to our success and wholeheartedly recommend him to any organization seeking to unlock its full potential."

Hish Rahman

“Working with Ryan over the last 18 months has really helped inject new ideas to Zen Air
and narrow our focus to profitable strategies. He introduced us to some concepts that we have now implemented with great success. I look forward to our continued growth that will allow us to truly utilize the Wizards’ core advertising acumen to propel us to the next level. Ryan is a great partner and genuinely good guy.”

Eddie McDonald

“Ryan has helped me in so many ways.
Way more than just marketing and advertising. Ryan is a game changer for me.”

William F.

NAUTILUS CHRONICLES

I spend a lot of time in my mind. Now, I'm inviting you on my journey. From the depths of the subconscious, to the colorful cast of characters I meet along the way, I invite you to explore these choppy seas with me.

A warning though: it can get weird. I tend to be a bit...intense.
I'm definitely not for everyone.

If you like how I think, though (or just morbidly curious) come aboard The Nautilus and we'll take this journey together.  

Ryan Chute